Minimize your customer churn through content and data-centered onboarding
Outcomes delivered
75%
Reduction in churn
190%
Increase in adoption
140%
Increase in ad spend
Overview
Often considered the ‘front page of the internet,’ US-based social news aggregation and forum Reddit boasts about 1.5 billion unique monthly visitors from an active global user base. However, Reddit was unable to harness this vast user base due to the absence of advertising on their website. To remedy this, Reddit introduced a self-serve ad platform in an effort to monetize this traffic. This caught the attention of advertisers, mainly SMBs, as a tremendous opportunity to reach a huge audience.
Industry
Cloud Computing
Region
North America
Services Provided
Inside Sales
Problem
The newly instated advertising platform showed great promise; however, SMBs were only investing minuscule amounts of money in the platform leading to an extremely high churn rate. Advertisers were unable to harness the different set of targeting tools and setup options leading to inefficient use of its features and offerings. In a bid to understand the scope of the platform, advertisers invested lower amounts than the threshold required leading to poor results. Lastly, due to the sheer volume and inadequate staffing, Reddit was unable to provide the support required by the SMB base efficiently.
Solution
To help advertisers realize long-term success, Regalix in collaboration with Reddit, developed a scalable, in-depth onboarding process through calls and emails while also deploying customer onboarding teams to supplement the onboarding efforts.
Regalix introduced a three-step approach — inform, audit, and consult. In the first phase, Regalix’s sales wizards connected with the advertisers to understand their goals, followed by an audit to gauge the effectiveness of the recommendations, and finally, aligning the right advertisers with the platform.
Results
Due to the enhanced onboarding process deployed by Regalix, a significant impact was seen in mere months. As a result, advertisers were able to harness the platform’s capabilities and achieve their desired outcome. Regalix boosted the number of ads per advertiser by 91% and the average daily budget by 40%. Also, through the necessary level of support, advertisers were more likely to be retained in the following months than before Regalix’s intervention.
The newly instated advertising platform showed great promise; however, SMBs were only investing minuscule amounts of money in the platform leading to an extremely high churn rate. Advertisers were unable to harness the different set of targeting tools and setup options leading to inefficient use of its features and offerings. In a bid to understand the scope of the platform, advertisers invested lower amounts than the threshold required leading to poor results. Lastly, due to the sheer volume and inadequate staffing, Reddit was unable to provide the support required by the SMB base efficiently.
Regalix hired, trained, and set up a robust infrastructure for an extended Inside Sales team. Our Integrated Marketing approach enabled lead generation across all platforms. The Inside Sales team adopted the CHAMP (Challenges, Authority, Money, Prioritization) model of lead qualification—subject matter experts gauged the prospect’s pain points during discovery calls, which gave TCG’s in-house team insights into the ideal, personalized follow-up mail.
Due to the enhanced onboarding process deployed by Regalix, a significant impact was seen in mere months. As a result, advertisers were able to harness the platform’s capabilities and achieve their desired outcome. Regalix boosted the number of ads per advertiser by 91% and the average daily budget by 40%. Also, through the necessary level of support, advertisers were more likely to be retained in the following months than before Regalix’s intervention.
Recent Insights
