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State of Video Marketing 2019 – Impact of Video on Purchase Decisions
Video is increasingly becoming a medium of choice for B2B marketers today. That’s because it presents businesses with the opportunity to connect with customers in a real and authentic way. Videos also help businesses communicate a lot more information in a short time. In fact, studies have shown that people prefer to learn about a new product or service and its usage by watching a video.
We did this study to find out what companies hope to achieve with their video marketing efforts, how well they are faring and how satisfied they are with the results.