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State of Partner Relationship Management 2019


When businesses grow, they often need to collaborate with more partners. These partners could be in the areas of sales, technology, solutions or training. As the number of partners increases, so does the complexity of managing them. This is when the need for having a Partner Relationship Management (PRM) solution arises. PRM can be broadly defined as a combination of software, processes and strategies that companies use to streamline business processes with their partners.

According to Gartner, as the drive to sustain business growth through sales partners in difficult market conditions has increased, the demand for PRM applications has gained much more attention in the past years.

In this study, we surveyed senior executives responsible for partner relationships in mid to large-sized companies to understand the level of adoption of PRM systems in their organizations and the practices followed by them in implementing these systems.

Read on to know what we found.

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