It’s Never Too Late to Change: How Dell Reinvented its Approach to Content Publishing

About the webinar

IBM’s Lou Gerstner claimed that elephants can dance, but Dell’s Conor Duffy has proven that while old habits die hard, it’s never too late to change.

Duffy, the Director of Technical Marketing at Dell Technologies, was in search of a modern and innovative technical documentation approach. One that was simple to use and could offer customers a rich and beautiful experience backed by dynamic analytics.

Join Conor Duffy, Dell’s Director of Technical Marketing, and Brendan Farnell, Regalix’s Vice President of Services, as they discuss how Dell transformed their approach to technical documentation.

In this webinar, they will cover:

  • Platforms and Processes: Why your corporate CMS isn’t right for publishing docs

  • Content Assets: Why one type of content format is not enough

  • Customer Success: Why making existing customers happy should be your priority

  • Team Efficiency: How the right technology can exponentially improve team performance

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Speakers:

Conor is an experienced executive with more than 15 years of technical marketing experience. He currently manages a global team of senior technical marketing engineers supporting Dell EMC CI & solutions portfolio. Duffy is responsible for customer, partner & pre-sales technical content development & enablement. His team drives thought leadership and influence with a modern, agile and highly efficient business model for authoring technical whitepapers, blogs, presentations, & advanced simulators across a wide variety of data-center technology verticals. His global team works with product management, engineering, marketing functions and executive leadership on developing and influencing product strategy & messaging.
Conor is an experienced executive with more than 15 years of technical marketing experience. He currently manages a global team of senior technical marketing engineers supporting Dell EMC CI & solutions portfolio. Duffy is responsible for customer, partner & pre-sales technical content development & enablement. His team drives thought leadership and influence with a modern, agile and highly efficient business model for authoring technical whitepapers, blogs, presentations, & advanced simulators across a wide variety of data-center technology verticals. His global team works with product management, engineering, marketing functions and executive leadership on developing and influencing product strategy & messaging.
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