Sales Enablement Best Practices | Scott Powell, VP, Global Enablement, Optimizely
In this episode, Scott Powell, VP, Global Enablement, Optimizely, talks about the changes in marketing and software development.
1. Customer success is essential –
Customer success improves customer happiness and loyalty. When you help your customers succeed, they become your biggest promoters and advocates.
2. Increasing revenue –
Increasing your revenue improves the profitability of your business. Revenue growth becomes the engine for investing, acquiring, expanding, and attaining more growth and profit in your business.
3. The evolution of sales enablement –
Sales enablement started impacting the ability to provide quick informational sales professionals to start doing a better job in enabling sales. Together it helped the salesmen re-align their approach to the customers, which made it much more relevant in reacting positively.
At Optimizely, we’re on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Through Boundless Digital Invention, we’re reinventing marketing and allowing marketers to innovate without limits through confident content creation, inclusive collaboration and customer foresight. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and nearly 1500 employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands.
New York, New York