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CxO Guide to Sales Enablement – Building a Winning Sales Enablement Team
The widening disparity between companies with sales enablement (SE) and those without has caused most businesses to climb aboard the SE train. Considering that over 60% of all businesses have implemented SE in some form or the other, how do they ensure its success?
Various best practices have emerged in the last year or so. In this paper, we explore how companies can set themselves up for success by focusing on one critical aspect of sales enablement — the sales enablement team.