The CxO Guide: Sales Enablement – Enabling Sales Teams for a Product Launch

Summary

You have a new product to launch, and it promises to be a game-changer for your company. You are excited, yet worried at the same time, because you know that B2B selling has become an exceedingly complex process in recent times.

As you go forward with the launch, your only dependable ally will be your sales team. How effectively you enable your sales team will determine the success of your new product’s launch. In this guide, we cover all the things you need to do to effectively enable your sales team for a successful product launch.