The CxO Guide: Sales Enablement – Developing a Content Strategy

Summary

As B2B buyer behavior evolves, meeting the content demands on vendor organizations is possible only with a strong content strategy — one that addresses questions like what purposes the content should serve, what goals it should achieve and who the content should serve.

While a strong content strategy boosts both win rates and quota attainment, a partial one leads to lower-than-average win rates. It’s essential to build a consistent and comprehensive content strategy to fully leverage the benefits of effective sales content — and that’s what this guide covers.