Regalix
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Use the Web to bring your Customers closer

Research. Leads. Sales. Brand. Your Web initiatives must drive them all. Regalix along with its strong community of global marketing professionals help you develop and execute Marketing 2.0 strategies that deliver real economic value. Make blogs, podcasts, PPC optimization, customized landing pages, social networks and Web 2.0 portals work together to grow and transform your business.
Perspectives

Digital Marketing Generates Quality Sales Leads for a Leading Global Bank.

Generating quality sales leads within a niche audience for a financial product can be challenging. But leveraging the Long Tail of the Internet can yield high quality and cost efficient results.
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Marketing Redefined, The Path Ahead

Listen to Anurag Chandra, Vikas Sharan CEO Regalix live on 16th July (Thursday) at 10:00 AM PDT.
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Integrated Marketing Capabilities allows Hot B-to-B Startup to Deliver Results.

A venture-funded startup in the cloud computing arena approached Regalix with multiple needs. Initially, they wanted to revamp their website, and run a lead generation campaign for their beta program.
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Create Thought Leadership with Content

Access Gaurav Kapoor's Webinar held on 22nd April.
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B2B Lead Generation through Integrated multi channel Marketing Campaign.

With online marketing becoming an integral part of overall marketing strategy, a multi channel online marketing campaign can generate exceptionally high quality leads, all at unbelievably low costs.
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Mobile Marketing Strategies: Understanding the Wireless World and How it Should Shape Your Next Marketing Campaign

Access Brendan Farnell Webinar held on 28th May.
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Developer Community for a Publicly-traded Hitech Company

A publicly-traded IT infrastructure organization was looking at a way to manage and streamline communication within its developer community. With an annual revenue of $0.5B The objective here was to establish easy communication channels between its developer community and thus facilitating innovation in technology.
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Integrated Website Communication, Content and SEO, Increasing ROI of Digital Marketing PART 2

Access Nimish Vohra Webinar held on 27th May.
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Venture-backed B2B Company leverages Social Media to create a niche for itself.

The main objective of the parent company MetricStream was to create a revenue generating content portal and a global community of Risk, Compliance, Audit and Quality Management Professionals who could access information, search easily for best practices, regulations and standards and get clarifications and interpretations from each other.
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Social Networks as alternative to search engines? A Marketing perspective

Access Roy Rajan's Webinar held on 29th May.
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Marketing Solution for a venture-backed financial web-services startup.

The client is a venture funded, start up company and has developed a Hi Tech web services based offering to provide on-demand, feed of real time financial data, stock quotes, metal exchange, commodity prices and other financial information that can be directly integrated into their customer’s websites.
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Leading Multidisciplinary Innovation

Access Bruce Tow's Webinar held on 30th June.
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Leveraging Unique Onshore-Offshore Capabilities to Increase Sales Conversions.

A leading money transfer company was faced with stagnating conversion rates on it flagship service. Regalix leveraged its unique onshore-offshore model to create an outbound program.
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Blogs

Energy Internet.

A lot of venture activities are emerging in green and renewable energy fields...
by Gunjan Sinha

Marketing in a Flat World - 5 of 6 ...Capital

In my last few postings, I have focused on ‘Innovation and creativity’ based on...
by Gaurav Kapoor

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Analyst views

Seven Top Online Marketing Trends for 2009

  • Increase customer retention efforts
  • Create more attractive content
  • Develop targeted and relevant communications
  • Better leverage communities
  • Increase analytic sophistication
  • Enhance search marketing advertising
  • Integrate distribution channels
 

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NewsLetter

Mining for(data) gold
DMNews - May 01, 2009
For years, many C-suite executives, including some marketers, have grudgingly looked upon database management as a necessary but boring and decidedly un-sexy function; an activity viewed with about as much excitement as cleaning and organizing the family garage.

YouTube, Universal Partner to Build Hulu for Music
Adage.com - Apr 09,2009
Google's YouTube and Universal Music Group, the world's largest record label, are going into business together in a deal they hope will forge a future for ad-supported music.

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