State of Sales Enablement 2020 – Impact of COVID-19 on Sales

Summary

COVID-19’s social distancing and remote work mandates have challenged the seller’s ability to operate at normal levels. However, sales teams still have quotas to hit and it’s a lot more challenging to do so in a lockdown environment.

While many digital shifts in sales had already begun before the pandemic, the ‘new normal’ requires companies to adapt to them faster. This study was undertaken to understand the impact of COVID-19 on sales, the measures organizations have taken and the challenges they have faced in enabling their sales teams in the new environment. Read on to see what we found.

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