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Customer Experience Management Space | Linda Chen, CMO, Cyara


In this episode, Linda Chen, CMO, Cyara, talks about customer experience management space and the SaaS platform.

Key Takeaways

  1. Great Customer Experience is Key – 00:38
    In today’s economy, consumers have high expectations for fast, convenient, and personalized customer experiences. The technology that delivers these experiences across multiple digital and voice channels is highly complex. Continuous innovation and flawless delivery are essential for top brands.
  2. Continuous CX Improvement – 06:02
    Companies are adopting DevOps in their contact center and Customer Experience organizations in order to continuously release new innovation. Automation and continuous testing are key to helping companies accelerate their development with speed and quality.
  3. Go-to-Market Strategies – 07:18
    Harnessing industry waves, building communities, and creating thought leadership around best practices are effective go-to-market strategies.
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Cyara is the world’s leading Automated CX Assurance Platform provider, helping leading brands across the globe deliver better CX with less effort, cost, and risk. Cyara supports the entire CX software development lifecycle, from design to functional and regression testing, load testing, chatbot testing, and production monitoring, ensuring enterprises can build flawless customer journeys across voice and digital channels while reducing the risk of customer-facing defects. Every day, the most recognizable brands across the globe trust Cyara to deliver customer smiles at scale.




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Redwood City, California

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