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Creating Brand Awareness | Sasha Emmerling, Senior Director of Marketing, VMware


In this episode, Sasha Emmerling, Senior Director of Marketing at VMware, shares her knowledge on how to create brand awareness, discusses the promotion of women in tech and also talks about diversity and inclusion.


Key Takeaways


  1. Being successful with a go-to-market strategy – 05:32

    The go-to-market procedure is a company’s arrangement to use its inside and outside resources, like sales personnel and distributers, to convey their novel offer to customers and gain the upper hand against competitors.

  2. Diversity and inclusion – 08:00

    Hiring from a diverse pool of candidates leads to a progressively qualified workforce. A diverse and inclusive workforce helps companies reduce employee-turnover costs. Diversity also creates a more creative and innovative workforce. In fact, diversity in the working environment is important to make an economy competitive in a globalized world.

  3. Security in networking – 12:14

    Network security is one of the most important areas you need to focus on while working on the internet, regardless of how small or big your business is. While there is no network that is immune to attacks, a steady and productive network security system is essential to protect customer information. A decent network security system helps businesses reduce the threat of data theft.

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VMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control. At the heart of everything we do lies the responsibility and the opportunity to build a sustainable, equitable and more secure future for all.​ Since our founding in 1998, our employees and partners have been behind the tech innovations transforming entire industries. Today, we continue to cultivate a culture of innovation where curiosity meets execution. We work to harness the next wave of innovation and solve our customers’ toughest challenges through disruptive technologies, like edge computing, AI, blockchain, machine learning, Kubernetes, and more.




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