The CxO Guide: Customer Retention – An Untapped Potential

Summary

The subscription economy is now in full swing; about this, there is little to debate. It has driven many businesses to adopt the subscription model, lest they be left behind to wither.

With an increasing number of companies turning to subscriptions as their primary source of revenue, they are finding that there’s an untapped potential in customer retention – one that warrants a shift in business priorities. This paper looks at how modern businesses can utilize customer retention to drive growth.