Meeting Apple’s Challenge: Popularizing and Selling iPods in the Indian Market
When iPods were relatively unknown in the Indian market, Apple had approached Regalix to popularize iPods in the country. But there was a catch. The licensing policies and trade regulation restrictions meant that Apple Inc., as a brand, could not be leveraged in the effort.
Regalix’s efforts allowed Apple to gauge the depth of the Indian market and subsequently, gain a significant retail foothold while creating strong brand awareness, which can be felt everywhere today.
Read on to know how we did it!
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Computers and Electronics Manufacturing