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Helping Dell Technologies Reinvent its Approach to Technical Documentation


Acquisitions. Mergers. Restructures. Dell Technologies has been through it all the last few years. As a result, the Dell technical marketing team’s content has sprawled across different sites or been forced into the wrong platforms. Modern capabilities – social sharing and SEO – were just a dream. Worst of all, the lack of actionable analytics made management question the team’s value.

Frustrated, loyal (paying) customers and a technical marketing team not able to quickly and easily publish content were the catalysts for re-thinking their entire content strategy.

Download to read how Dell Technologies was able to apply a more coherent approach to the process, improving cross-team collaboration, operational efficiency and targeted content reach.

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