The CxO Guide: Sales Enablement – Sales Training Best Practices

Even before COVID-19, sales teams had been facing rising customer expectations that were often hard to meet. With technological innovation and an explosion in digital content, traditional sales processes that focus on product features and price margins to win customers no longer work. Instead, the ability to deliver a superior customer experience and a commitment to the customer’s success are the requisites of a successful sales team today.

With the rapid shifts in tools and technologies, sales processes and messaging that have been enforced by COVID-19, it’s more urgent than ever that sales teams receive insightful and effective training that powers change in the way sales gets done. This guide lays out the best practices to help you ensure that you deliver such impactful training.