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The Definitive Guide to Building & Scaling Your RevOps Function


In today’s business landscape, the role of revenue operations is growing in importance. The ability to increase revenue is essential to survival. To do so, companies must shift their thinking about revenue from mere product outcomes to central business strategy. This is where Revenue Operations, or RevOps, comes in.

For companies looking to increase their top line, RevOps provides a framework for driving growth and optimising efficiency.

But what exactly is RevOps? And how can companies build and scale a successful RevOps function?

RevOps is a relatively new methodology gaining widespread popularity for business transformation. It combines the functions of marketing, sales, and customer success to create a single, cohesive unit focused on optimising revenue.

This guide will answer all questions and provide actionable advice on building and scaling a RevOps function that can drive real business results.

This guide will cover the following:

  • What is RevOps, and why is it so important?
  • The rising importance of RevOps in improving CX
  • Building and scaling the RevOps function
  • Developing the perfect RevOps team



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