MarketStar Acquires Regalix and Nytro.ai to Deliver Comprehensive Revenue Generation Solutions
San Mateo, CA, USA – 2 May 2023 – Regalix, an award-winning global marketing and revenue operations company, along with Nytro.ai Inc., a modern and intelligent sales onboarding platform has been acquired by MarketStar, the global leader in outsourced sales and revenue acceleration solutions. Through this acquisition, MarketStar will now have 3,700+ highly-skilled sales professionals and access to 35+ languages in over 100 countries.
“I am thrilled that Regalix has been acquired by MarketStar,” said Vikas Sharan, Regalix CEO. “This acquisition is a testament to the hard work and dedication of our employees, who have been focused on building a world-class tech-enabled services company. Joining MarketStar accelerates our ability to deliver revenue growth and help companies scale more quickly to solve their mid-market / SMB growth challenges. We look forward to this new chapter in our company’s journey and are excited about the possibilities it brings.”
Established in 2005 and headquartered in San Mateo, California, Regalix operates in the United States, India, Poland, and the Philippines. The company has become a premier partner for marketing solutions, digital ad operations, and customer success for global companies looking to grow and gain market share in the region and across the world. The company was founded by Gunjan Sinha and Vikas Sharan, both based in San Mateo.
“MarketStar’s acquisition of Regalix provides a focused and differentiated option in the market for how B2B companies grow and scale revenue,” said Keith Titus, MarketStar President and CEO. “The combination of our respective sales and revenue solutions, world-class teams, and the Nytro.AI platform will provide transformative capabilities for our current and future clients.”
Founded in 1988, MarketStar pioneered the sales outsourcing industry and today has more than 1,600+ employees worldwide. Headquartered in Ogden, UT, MarketStar has operations in the United States, Canada, Mexico, Uruguay, Ireland, Bulgaria, the Philippines, and Australia.
As MarketStar expands its global footprint, the recent acquisition of Regalix provides an opportunity to establish a stronger presence in India and drive growth across the region. Regalix, with its offices in Bangalore and Hyderabad, has been providing marketing, sales, and customer support services to clients globally. Its diverse clientele, coupled with its presence in India, makes it an ideal partner for MarketStar. With 2100 employees in India, Regalix has the expertise and knowledge to cater to the Indian market while simultaneously expanding its presence in APAC and EMEA regions, aligning with MarketStar’s expansion plans. The acquisition by MarketStar will positively impact Regalix’s operations, providing an opportunity for synergies to be created and further drive growth in the Indian market.
The companies closed the transaction on May 1, 2023, in Salt Lake City, Utah.
An award-winning global revenue operations company partnering with marketing, customer success, and sales leaders to help them drive growth and deliver meaningful customer delight at scale.
Regalix has 2,100+ employees spread across Europe, the USA, and Asia. Regalix (www.regalix.com) has helped over 150+ Fortune 500 brands unlock opportunities and business possibilities at scale.
Through innovative sales and revenue acceleration solutions, MarketStar (www.marketstar.com) accelerates sales from lead to recurring revenue with business-to-business (B2B) sales, channel, and customer success programs. Utilizing a blend of voice, digital, and field engagements, MarketStar has launched, sold and supported thousands of products and services on behalf of the biggest and most innovative companies across the globe.
Priscilla Selwine – SVP Marketing, Regalix