Top 5 content marketing tips for cmo’sArticle
Content Marketing – the latest buzzword on every marketer’s lips. With an ocean of material being churned out every day regarding the latest trends, tactics and tips for marketers, it is easy to get overwhelmed and lost in this maze. As a CMO, we understand you need crisp, well defined, well researched strategies that do not put content marketing in a silo, and instead integrate it with the bigger overall goal for your marketing initiatives.
These are some of the top 5 content marketing tips tips as revealed in our pre-sales and post sales content Marketing Survey report to help you seamlessly adopt content marketing and align it to the rest of your marketing programs:
MAP CUSTOMER LIFE CYCLE TO YOUR CONTENT STRATEGY
As a CMO, most of your initiatives are directed at expanding reach and visibility of your brand. Your content strategy for achieving this goal should include creation of SEO-rich content and developing video content for attracting search engines traffic.
EXPAND BRAND REACH WITH SEARCH FRIENDLY CONTENT
As a CMO, it is of utmost priority to you that your customers are satisfied at all points-of-time and are provided with the right information at the right time. This is why the content strategy designed by you should cater to the stage of a sales-cycle that your customer is presently at. For instance, during the time that the customer is looking at using a product post-sale, the best way to educate the customer is to send short articles or video demonstrations via email so as to ensure that any difficulties he/she might face during usage will be pre-emptively resolved.
AMPLIFY LEAD GENERATION WITH WEBINARS
Marketers are constantly faced with the challenge of generating leads on a tight budget. There is however a solution. According to the B2B marketers surveyed, you can host online events like webinars on topics pertaining to their industry, market or current trends, which will facilitate in generating leads while optimizing marketing spending.
BOLSTER REPEAT PURCHASES WITH SOCIAL
Our studies have shown that social media is an ideal channel to induce repurchase decisions in existing customers. The ability of social media messages to be accessible real-time coupled with the interactivity and convergence with mobile technology allows customers to have frequent interactions with your brand, which can thereafter by leveraged to upsell or cross-sell to them.
ESTABLISH BRAND LOYALTY THROUGH MOBILE
Mobile Marketing programs that offer some form of incentives and rewards to loyal customers will help in brand advocacy and loyalty. As a marketer you now also have interesting means to market your material. Instead of sending a text-only message, you can send multimedia or video messages. The video element of your campaign allows for increased customer participation.
Content Marketing works, yes. But to unleash the true potential of this strategy, one must use the right tactics with the right delivery channels, to ensure that your customers are provided with the right information at the right time.