State of B2B marketing metrics & analytics 2016Research
The need for marketing analytics appears to be well established amongst marketers. A majority of them have invested in analytics and of those who haven’t, 67% said they would in the next 12 months.
To get a better understanding of how effectively marketers have integrated analytics into their marketing program, we spoke with senior B2B marketers across industries from around the globe.
Download the report to explore insights derived from the study.