The consumer is in total control in today’s market. This is particularly true in a SaaS-based or subscription-based organization: purchasers have access to a seemingly limitless variety of software solutions and are ready to switch over if the service offered to them is not on par with their expectations. How then do you prevent your clients from reaching that point and leaving through the figurative door?
One of the most efficient growth strategies available today is lowering customer churn and an effective way of achieving this is through the introduction of customer success strategies.
Gaining new clients is necessary for expansion, but keeping existing clients is essential for your company to ensure continuous revenue. It is always more expensive to get new customers than to retain old customers. By retaining your current client through exemplary customer support services and improving their customer experience, you lower your customer acquisition costs, thus boosting your profitability and maintaining the long-term viability of your company.
Want to see what successful customer service looks like? Delve into the details of this case study to know how we helped Reddit solve their SMB customer churn with superior customer success solutions.
Discover in this case:
- The issues faced that contributed to a high churn rate
- The strategies introduced to plug the gaps in product adoption
- The impact of the solutions that Regalix implemented