State of Event Marketing 2019 – Challenges in Planning, Implementing and Maximizing ROI

Events provide businesses with an opportunity to increase brand awareness, generate leads and engage one-on-one with customers and partners. When done right, events can be rewarding for organizations. Whether it is a seminar, a product launch or a trade show, events have become a part of the modern marketer’s arsenal of tools. However, hosting them comes with its own set of challenges.

In this study, we try and understand what those challenges are, how businesses have fared at the implementation stage and what steps they have taken to ensure the success of their investment in events.