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State of B2B content marketing 2016


Seth Godin, author and management guru, once famously said, “Content marketing is the only marketing there is left.” If that be true, we have a lot at stake here.

Content marketing is seen as the core of most marketing programs these days. And organizations, as our study reveals, are getting better at effectively executing it. Content marketing isn’t something new. But with the rise of the digital medium, it has brought in a whole new dimension to customer engagement.

To understand the emerging trends in content marketing and the challenges that marketers are facing, we spoke to senior marketing professionals in B2B organizations from across the globe.

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