Savvy marketer’s playbook to video marketing
Summary
Video is not just another content format and video marketing is not just about using videos to sell your products. Video marketing is a set of sophisticated techniques that involve making use of different types of videos and disbursing them via multiple marketing channels in order to attain any of the following objectives:
- Increase Brand awareness
- Accelerate lead generation
- Establish oneself as thought leader
- Build competitive advantage
- Building credibility and trust
- Activating Engagement
- Influencing Purchase
- Improving Customer Support
