Mobile marketing trends 2013
Summary
Few years ago when B2C companies were scrambling to make sense of mobile marketing to reach their customers, B2B marketers never imagined that they would be doing the same soon.
Mobile Marketing Trends 2013 is a compilation of insights from senior B2B marketing professionals across US, Europe and Asia. The report provides insights into the latest trends in Mobile Marketing, including, budget allocations, leading metrics used by marketers, challenges faced by them, and more. This report will help CMO’s re-evaluate their investments in mobile marketing and help in the creation of effective execution strategies.
KEY TAKEAWAYS OF MOBILE MARKETING TRENDS 2013:
- 80% marketers indicated mobile as an important part of their marketing mix
- 66% of B2B marketers indicated that mobile marketing amplifies brand reach
- 72% of B2B marketers surveyed consider website traffic as the leading metric for measuring mobile marketing success
- 51% marketers use mobile websites and mobile applications as a part of their mobile marketing program
