Summary

It’s no secret that the global economy is in a period of uncertainty. In times like these, businesses need to be extra careful with spending. One area where companies can save money is by optimizing their GTM (go-to-market) strategy.

A GTM strategy is a plan for how a business will sell its products or services. It includes everything from market research to product positioning and pricing. In other words, it’s a plan to reach your target market and convince them to buy your product or service.

The first step in optimizing your GTM strategy is closely examining your target market.

• What needs are they trying to meet?

• What are their pain points?

• What are their buying habits?

Once you understand your target market, you can start to develop a plan for how you will reach them. Use this one-pager as your guide to optimizing your GTM strategy. Follow our suggestions and tips to create a result-oriented, data-driven, clear marketing strategy that can help you weather the stormy seas.