Measuring Customer Success In SaaS Companies: 6 KPIs To Focus On
The term “customer success” has become increasingly popular in recent years as more companies focus on ensuring their customers are successful with their products and services. But what does customer success mean?
At its core, customer success is about helping your customers achieve their desired outcomes with your product or service. This could mean anything from assisting them to complete a specific task to help them reach a specific goal. And while there is no one-size-fits-all approach to measuring customer success, there are a few methods that are commonly used by companies in the SaaS industry.
As a SaaS company, customer success should be one of your main priorities. But how do you measure customer success? What are the key performance indicators (KPIs) you should be focused on?
In this short guide, we will discuss some key metrics used to measure SaaS companies’ customer success. We will also discuss how these metrics can be used to assess the effectiveness of the customer success team and identify areas for improvement.