Home > Insights > Interview > Strategies for Successful Brand Awareness | John Vincenzo, SVP, CMO, Silver Peak

Strategies for Successful Brand Awareness | John Vincenzo, SVP, CMO, Silver Peak

 

In this episode, John Vincenzo, Senior Vice President, CMO, at Silver Peak, speaks about brand awareness and partner marketing.

Key Takeaways

  1. Brand awareness and timings should be balanced for maximum success – 01:30
  2. Measurement strategies to enhance brand awareness – 05:59
  3. Importance of good analyst relationships in building credibility for the organization – 07:57
  4. Tips to improve partner marketing – 10:37
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Company

Silver Peak helps enterprises and service providers flexibly and securely connect users to applications via the most cost-effective source of connectivity available. Silver Peak customers can quickly migrate to an enterprise-grade WAN that leverages the Internet (often referred to as SD-WAN), while dramatically improving application performance and lowering networking costs.

www.silver-peak.com

 

Industry

Computer Networking Products

Headquarters

Santa Clara, CA

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