Marketing Side of B2B | Ron Selvey, VP of Marketing, MINDBODY, Inc.
By Marketing Team | Jan 17, 2020
In this episode, Ron Selvey, VP of Marketing, MINDBODY, Inc., talks about the B2B marketing side and shares his knowledge about the ABM approach.
Key Takeaways
- Customer experience is essential – It’s necessary to have a positive customer experience. Hence, customers build loyalty towards the company and the product or service, and they might refer their friends or colleagues, and leave positive customer reviews that will help your company earn new customers.
- Account-based marketing (ABM) – ABM approach is a strategic approach to business marketing based on account awareness in which a company observes and communicates with a specific prospect or customer accounts as a single market.
- Multi-touch attribution – Multi-touch attribution is a procedure for marketing measurement that evaluates the effect of each touchpoint in driving a conversion, thereby determining the value of that particular touchpoint.
Company
Mindbody believes all people, everywhere deserve to realize their most well self. Everything we do—every product, every support call, every line of code—is focused on bringing those moments of connection and renewal to life. We connect Mindbody wellness professionals around the world, with millions of people seeking transformative experiences. The meaning of ‘wellness’ has evolved significantly over the last century. Wellness is now a holistic concept, encompassing all aspects of a person’s wellbeing. In championing inclusion, diversity and access throughout everything we do, we’re able to produce innovative and intuitive solutions for wellness seekers and providers, regardless of where they are on their wellness journey.
Industry
Health, Wellness & Fitness
Headquarters
San Luis Obispo, California
