In this series we have spoken with a lot of different experts on the impact of digital transformation on enterprises and industries – usually from a backend IT system perspective. In this episode, however, we dig deep into the impact of digital transformation on marketing with VMware’s Chief Marketing Officer, Robin Matlock. She shares her insights on how VMware embraces digital transformation, how marketing in general is impacted and how she approaches her job as CMO. Enjoy!
Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services.
He is also an enterprise digital strategies expert, executive advisor, writer, keynote speaker and futurist.
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