The Practitioner’s Guide: Digital transformation in the retail sector 2018

The retail landscape is rapidly changing in response to increasing customer demands and the advent of digital technology. Businesses across the retail spectrum must look to leverage the vast amount of data they have at their disposal to expand their spheres of influence. But there are challenges, and the foremost of them is reaching out to customers in ways that they prefer.

‘The Practitioner’s Guide: Digital Transformation in the Retail Sector 2018’ equips retailers with the knowledge that can enable them to understand customer journeys better. We detail the latest technologies and trends that are guiding digital transformation and changing the course of retail today.