The CxO Guide: Onboarding – The Why and How of Effective Onboarding

Summary

The period following a sale or the hiring of a new sales rep significantly impacts their relationship with the organization. Yet, it is precisely with this series of touchpoints that a significant number of companies struggle to achieve success.

The first experience with a product or process lays the foundation for how trust and engagement are built in the relationship. Done well, onboarding offers big advantages in the cases of both sales reps and customers. So, let’s take a look at how to do it.