The CMO Guide: B2B Video Marketing – The New Art of Storytelling

Summary

With advancements in digital technology and the emergence of social media, there has been a greater focus on video marketing. Of all media types, video has emerged as the champion of engagement. With faster internet speeds thanks to 3G, 4G, and now 5G, better mobile devices that do a good job of recording video, and the explosive growth of social media, especially Stories on Instagram and Facebook, video has gone mainstream. According to Cisco, globally, video traffic will account for more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). And it’s not just B2C brands that are benefiting; 73% of B2B marketers, too, say video positively impacts their ROI.

Seeing the rising importance of video in digital marketing, we published our first guide on B2B video marketing in September 2019 – The CMO Guide to B2B Video Marketing: Leveraging the Rising Consumption of Video. In this follow-up guide, we delve deeper into the relevance of video in B2B marketing and how businesses can tap into its potential as a powerful medium for storytelling.