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CxO Guide: Sales Enablement – Building an Agile Sales Team
With the explosion of digital, power in sales conversations is shifting decisively toward the buyer. Sales reps now have to work harder to draw prospects’ attention. Sellers have less control over the sales process than before, while buyers still want customer experience and expect vendors to do more for them.
To effectively address this, sales teams must restructure their sales processes strategically and tactically. They must grow more agile to respond quickly and effectively to buyers’ changing needs and expectations. This guide explains how.