Convergence of web 2.0 and clean tech


Cleantech industry is now the next big thing since Information Technology. However with a different set of challenges like – New Audience, New Messaging and New Context, we cannot afford to look at it with the same lens. In this webinar, we cover topics on how to market effectively and efficiently in the green tech space, some of the industry best practices and common pitfalls to avoid. We have also invited an industry practitioner who is dealing with similar challenges in their marketing campaign. Understand how a leading utilities organization created its niche in clean tech space

Topics Include:

  • Industry example of how a utilities leader marketed with a clean tech perspective
  • Best practices in clean tech marketing
Venkat & Tom SteeberConsultant, Regalix and Director, Mithras Advisors |

Venkat has 14 years experience in marketing, marketing communication, online marketing, brand building, business process and entrepreneurship. Venkat has worked with various companies including Lowe Lintas where he handled large accounts, such as Compaq Computers and Titan Industries, as a client servicing manager. He has also worked as a regional sales head at Air Deccan, which was one of India’s largest airlines. He has also consulted with various companies for business process management initiatives. For the last 9 years, Venkat has been closely involved with the technology & online industry as both an entrepreneur and as a consultant. Venkat has done his MBA from IIM, Bangalore.
Tom Steeber began his career in the transformer industry in 1972. Initially an Electrical Technician at Spokane Transformer, he rose to Vice President, Technical Division before joining McGraw Edison in 1978. His position at McGraw Edison required close interfacing with the Engineering and Purchasing departments for all assigned accounts in order to insure product approval for all company products. In 1982, Mr. Steeber was Materials Manager for Square D Company, (which had acquired Spokane Transformer) and responsible for all purchasing, production control, and shipping functions. In 1986, he joined Balteau Standard as Eastern Regional Sales Manager. He is now the Vice President, Marketing & Sales for Pacific Crest Transformers, Inc.


Interested in commissioning a study or other thought leadership?