The Definitive Guide to Churn Reduction

Summary

Rapid saturation of sales and marketing content has made it easier than ever for customers to take their business elsewhere if their growing expectations are not met. Yet, studies highlight how companies continue to put a bigger focus on acquisition as against monetization of their existing customers. 

Churn reduction forms the foundation for revenue growth, with the probability of selling to an existing customer at 60-70% as opposed to 5-10% for a new customer. But such an approach cannot just consist of sporadic emails or calls at each renewal point. Deep dive into the various facets of a customer-centric churn reduction strategy in this guide.

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