Increasing Google Ads adoption rate to boost overall revenue
Google Ads is a powerful tool to help small and medium businesses (SMBs) reach new customers and grow their businesses. Google Ads also helps promote products or services to people actively searching for them.
Businesses use Google Ads to reach people who have previously visited their website or used their app. By targeting the right people with the right message through Google Ads, businesses can increase their chances of getting new customers and growing their business.
However, the adoption of Google Ads amongst SMBs has been low, particularly in English-speaking markets.
Google partnered with Regalix to increase the adoption of Google Ads amongst SMBs in English-speaking markets, and the results have been impressive. The program has significantly increased the adoption of Google Ads amongst SMBs and has also improved overall revenue earned from these ads for Google by 3.5 times.
The partnership has been successful because Regalix provided SMBs with the resources and support they needed to use Google Ads effectively. By adopting a consultative selling approach, Regalix also helped generate additional revenue from each connection and establish a relationship beyond the sale.
Discover in this case study:
- The key areas Regalix focused on to increase Google Ads adoption
- The strategies Regalix employed to help advertisers enjoy higher ROI from their ad spend, leading to increased revenue for Google
- The impact of the solutions that Regalix implemented
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