Empowering VMware’s Teams and Customers with Content in Context
VMware is the recognized leader in virtualization software. The rapidly growing company has thousands of employees and partners across the globe. However, the company’s content, which was stuck in disparate systems and legacy formats, was not reflective of VMware’s forward-thinking brand and solutions, and not suitable for our mobile-driven world.
Internally, VMware’s sales teams were frustrated with not being able to find the content they needed in order to rapidly close deals. In addition, marketing teams had no way of knowing whether or not content they had spent countless hours creating was being engaged with or valuable to consumers.
Externally, existing, loyal customers were frustrated by not being able to find the solution and product documentation they needed in order to effectively use product features. Even when they were able to find it, customers had a hard time understanding the products through the complex, unengaging documentation.
Worst of all, this had a negative impact on new sales and renewals, forcing VMware to reconsider their content strategy
Read on to understand how Regalix helped VMware reimagining their content strategy with Nytro, they have better performing content, more engagement, deeper product adoption, and increased client retention.
All teams and customers across the globe are able to quickly access the most up-to-date content that suits their individual needs, sparing them frustration and unnecessary time wastage.
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VMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control. At the heart of everything we do lies the responsibility and the opportunity to build a sustainable, equitable and more secure future for all. Since our founding in 1998, our employees and partners have been behind the tech innovations transforming entire industries. Today, we continue to cultivate a culture of innovation where curiosity meets execution. We work to harness the next wave of innovation and solve our customers’ toughest challenges through disruptive technologies, like edge computing, AI, blockchain, machine learning, Kubernetes, and more.
Palo Alto, CA