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How to Find High Quality Leads [The AdTech Guide]

How to Find High Quality Leads [The AdTech Guide]


Key Takeaways


  • AdTech allows advertisers to plan, manage, and optimise their campaigns strategically.
  • AdTech includes various tools like DSPs, SSPs, ATD, ad servers, and ad networks to help advertisers serve relevant ads to relevant audiences.
  • AdTech streamlines and enhances digital advertising efforts, and the technology is only growing more sophisticated.
  • AdTech enables businesses to reach audiences quickly, increase measurability, and run effective ad campaigns.


The AdTech market is full of opportunities for generating leads. 

But with so many options and so much noise in the market, it can be challenging to know where to start. This guide will help you find the best leads for your business by considering your specific needs and budget.

When it comes to finding leads, AdTech can be a great option. Using data and technology, you can identify potential customers and target them with personalised messages.

In this guide, we’ll cover the following:

  • What is AdTech?
  • The AdTech ecosystem
  • Benefits of AdTech
  • Implementing AdTech into your lead generation strategy
  • Get started with AdTech

By the end of this guide, you’ll know everything you need to get started with AdTech and find better leads.


What is AdTech?


Advertising Technology, a.k.a. AdTech, refers to the software and tools used to buy, sell, and deliver digital advertising. AdTech includes everything from ad servers and networks to demand-side and data management platforms.

AdTech is rapidly evolving and has revolutionised the advertising industry. It has made it easier to buy and sell ads and track and measure advertising campaigns’ performance. 

AdTech has also made it possible to target ads to specific audiences and deliver them in real-time.

If you’re involved in digital advertising, you need to understand AdTech – it is the backbone of advertising. 

AdTech is an exciting and dynamic industry, wherein new AdTech companies are constantly emerging every day, and existing companies are continually innovating and improving their products.


The AdTech Ecosystem



The AdTech ecosystem is an ever-changing landscape. 

With so many players and technologies, it can take time to keep up with the latest trends. However, understanding the AdTech ecosystem is essential for anyone who wants to stay ahead of the curve in digital advertising.

Here are some major players and the technologies used to power the AdTech ecosystem.

Ad Server: An ad server is a program that stores and serves website advertisements. 

Advertising networks use ad servers to track statistics, deliver ads, and act as a middleman between advertisers and website publishers. Ad servers can serve on websites, emails, and mobile devices.

Ad Exchange: Ad exchange is a marketplace where advertisers can buy and sell advertising space. 

Ad exchanges are used to buy and sell ads on websites, apps, and other platforms. They usually work on real-time bidding (RTB), meaning you can bid on ad space in real-time. This allows you to target specific audiences, create personlized customer experiences, and optimise your campaigns for maximum impact.

Agency Trading Desk (ATD): ATDs allow you to trade digital advertising space in real-time. 

ATDs use programmatic technology to automate the ad-buying process, making it more efficient and effective. 

Using an ATD includes improved campaign performance, transparency, and control. They also provide you with access to valuable data and insights that can be used to inform future campaigns.

Demand Side Platforms (DSP): DSPs are used by ad agencies and marketers to purchase ad space on digital platforms, including websites, apps, and social media platforms. 

DSPs allow advertisers to bid on ad space in real time, which gives them a significant advantage over traditional ad-buying methods. With DSPs, advertisers can adjust their bids according to market changes, allowing them to get the best ROI.

Supply Side Platforms (SSP): An SSP is a type of software that helps websites and other digital publishers improve the efficiency of their ad operations. By automating many of the manual tasks associated with ad management, SSP can help publishers increase their revenues and improve the overall quality of their ad Inventory.

Data Management Platform (DMP): A DMP is a software platform that helps organisations collect, process, and manage data. 

DMPs can track customer behaviour, understand customer journeys, measure campaign performance, and more. They are an essential tool for any business that wants to make data-driven decisions.


Related Research: A Savvy Marketer’s Cheat Sheet to Mapping Customer Journeys



The 3 Important Benefits of AdTech


AdTech can be used in a variety of ways to benefit your business. 

It helps you to reach a wider audience, target your ads more effectively, track the results of your ad campaigns, and optimise them for better results. 

AdTech can also help you save money on your advertising budget, as you can more accurately target your ads to those most likely interested in your product or service.

Overall, AdTech can be a valuable tool for businesses of all sizes. If you are thinking of using AdTech to boost your business, consider the benefits carefully and speak to an expert to ensure that you use it in the most effective way possible.


There are many benefits to using AdTech; some of the most notable ones include:

Targeted Advertising: AdTech can help businesses reach a larger audience with their ads by targeting specific demographics, interests, and even locations. The ad placement can have perfect timing and context, helping marketers save time and resources.

Better Performance Tracking: You need the correct information to make informed decisions about campaigns. AdTech helps report and analyse data like impressions, conversions, click-through rates, and more in real time. This information can then be used to improve future ad campaigns.

Increased ROI: An ad campaign that isn’t monitored may cut into your campaign’s returns – using advertising technology can help automate this process. You can leverage AdTech to improve your bids, eliminate time-consuming work, increase the return on investment (ROI), and generate more revenue.


Implementing AdTech Into Your Lead Generation Strategy


AdTech is a powerful tool for boosting your lead-generation efforts. It enables your business to target potential customers with ads relevant to their interests. 

By harnessing the power of data and technology, you can create targeted ads that reach the right people at the right time.

AdTech enables you to understand your target audience better, what they’re interested in, and when they’re most likely to convert. By using this information, you can create ads that are more likely to reach leads who are ready to buy.

By targeting ads to specific groups of people, you can increase the chances that your potential customers will click on them and convert them into leads. 

AdTech can be a great way to boost your business, but it’s important to use it wisely. When using AdTech to generate leads, there are a few things to remember:

  1. Make sure your ads are targeted to the right audience.
  2. Provide a clear and easy “call to action” for potential customers to get in touch with you.
  3. Follow up with leads promptly to convert them into customers.


Get Started with AdTech


This article covered what AdTech is and the essentials of AdTech. 

There are a few basics that you should know before getting started with AdTech. Our experts can help you learn them, from choosing the right platform to understanding the jargon like ad buying, ad targeting, ad fraud, and more. 

Get in touch with us today to make the most of your ad spend, and you’ll be on your way to generating more leads and closing more sales.


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