Content marketing with AI: A Marketer’s Handbook for AI-based content platforms.

A Marketer's Handbook to AI-based content platforms

Artificial intelligence, or AI, is the simulation of automating specific processes without human intervention. Even though billionaire entrepreneur Elon Musk believes that we are ‘summoning the demon’ with AI, the present generation is anxiously aiming to explore the possibilities ahead. 

For example, an AI-powered language prediction model employs a machine learning-based neural network that accepts keywords or phrases as inputs and produces relevant text. This is the base for all AI-powered content platforms.

What are AI-based content platforms?

AI-based content platforms are applications that generate a multitude of content based on user-defined parameters using machine learning. Users can set their desired parameters like optimal length, tonality and specific terminologies as inputs. 

These platforms can cater to marketing and sales teams who require crisp information for their target audience or social media managers who demand quirky and unique content. 

Online content developers can also use AI-generated templates for ideation and basic structuring of desired content.

Our Objective

Generative Pre-training Transformer (GPT) based AI platforms have recently gained immense popularity owing to their power to generate relevant content. 

To ease the process of choosing the best AI content-based platform, you need to understand your requirements, explore the pricing options and judge the content quality. 

This article highlights four different platforms and performs a comparative study to determine an ideal solution.

Platform 1: Copy.ai

Copy.ai is an AI-activated writing platform that enables sales and marketing specialists to generate plagiarism-free content. Copy.ai employs a GPT-based language processing algorithm to create blogs, articles and social media content that accepts input text as queries and generates content as output. Copy.ai implements an intuitive and trouble-free interface to create unlimited content with the click of a few buttons. 

Subscription type: 

Copy-ai offers two subscription types for both individuals and business enterprises. 

• Free version (2000 words/month). 
• Paid version is currently priced at $49/month and at a discounted price of $36/month (billed annually) (unlimited access to 5 users). 

Sample Content

Hypothetical product: Scribble.ai

Emailer Prompt: Hosting an upcoming workshop for content marketers for crafting AI writing tools

Tone: Professional

Positive points 

• Minimal grammatical and punctuation errors
• Unique and plagiarism-free online content with no logical and conceptual issues
• Understands target customers; establishes bond with the audience. 
• Content length less than 100 words 
• Ability to raise interest for the workshop

Negative points

• Oversimplified version; not suitable for experienced marketers
• Does not define the exact constituents of the workshop.
• Lack of human or emotional connection
• Does not ensure a 100% hassle free experience (user intervention required for minor changes)

Usability

• Blogs and articles: 

– Blog Outlines, Introductions and Sections allow sales and marketing teams to write compelling introductions based on desired queries and choice of tone. 

– The Pro version allows users to create entire blog posts using their Blog Post Wizard with title and topic as inputs.

• Social Media posts: Short and engaging posts and descriptions for social media, video descriptions and channel bio for YouTube channels. 
• Emails: Business enterprises can create contest/giveaway emails, seasonal greetings for customers, recurring emails, testimonial pages, event promotion emails or inform customers about new product launches based on their target receiver and intent. 

Others: Brand-specific case studies, job descriptions, sales landing pages, motivational quotes, thematic posts or short stories etc., by inserting keywords, intent and tonality. 

Platform 2: Simplified.ai

Simplified.com is a machine learning-based AI platform enabling businesses to scale their production process by generating engaging content, compelling designs, and infographics. This GPT-3 based platform enables users to create SEO-optimized content in the form of blogs, articles, paragraph-generators and social media posts.

Subscription type: 

Simplified.co offers two subscription types for both individuals and business enterprises. 

• Free version (single user) allows access to customisable templates for content development, image editing tools and cloud storage.
• Paid version is currently priced at 

• $21/month for small teams (up to 5 members)
• $35/month for small business enterprises (up to 5 members)
• $85/month for bigger businesses (up to 5 members)

Sample Content

Hypothetical product: Scribble.ai

Emailer Prompt: Hosting an upcoming workshop for content marketers for crafting AI writing tools

Tone: Professional

Positive points 

• Generates content in a simple language with a conversational tone
• Minimal grammatical and punctuation errors
• Unique and plagiarism-free online content with no logical and conceptual issues
• Understands target customers; establishes bond and expands its network. 
• Content length less than 100 words 
• Provides a direct link for the workshop and another for referrals. 

Negative points

• Features are difficult to locate
• Oversimplified version; not suitable for experienced marketers
• Does not cover the workshop details.
• Very limited information about the brand, might not generate adequate interest
• Repetitive content

Usability

Great tool for business enterprises looking to generate both written and graphic contents. 

• AI writing: Impressive writing tool for content marketers. Can generate long form blogs, articles, emailers, product descriptions, video descriptions and landing pages etc. with simple inputs like keywords, tonality, templates, number of results and level of creativity.  

• Designs: Exciting tool for graphic designers with embedded image generator, color palette selection tools etc.   
• Video: Great tool for digital marketing enterprises allowing video format conversion, resizing, etc.
• Social media: Brand-specific social media posts, carousels, advertisements, feature banners and short videos for Youtube, Facebook, Instagram and LinkedIn, etc. 

Platform 3: Copymatic.ai

Copymatic.ai is a GPT-3 based language model that emulates human writing by applying artificial intelligence through natural language processing. From business owners to individual content creators, this platform comprises remarkable resources to fulfil a common goal: to increase readability. Copymatic.ai can work with several parameters and multiple ideas to generate goal-specific content.

Subscription type: 

Copymatic.ai offers two subscription types for both individuals and business enterprises. 

• Free version (for 1 user) valid for 10 credits (maximum 1000 words).
• Paid version is structured as 

• Pro mode: Starts at $9/month ($6/month if billed annually) for 15,000 words up to $799 ($532/month if billed annually) for 3,200,000 words.
• Enterprise mode: promotional to volume and monthly usage

Sample Content

Hypothetical product: Scribble.ai

Emailer Prompt: Hosting an upcoming workshop for content marketers for crafting AI writing tools

Tone: Professional

Positive points 

• Understands the context and produces valid content.
• Straight to the point; No fluff or unnecessary words.
• Minimal grammatical and punctuation errors
• Unique and plagiarism-free online content with no logical and conceptual issues
• Understands target customers; great attention to detail. 
• Content length less than 100 words 
• Great CTA tone

Negative points

• Difficult to locate the feature the user is looking for.
• Lengthy sentences; dampens readability.
• Limited information about the brand, might not generate adequate interest

Usability

Users define Copymatic.ai as a feature-rich niche-ready AI platform for a variety of content. 

• Blog posts: Can generate SEO-optimized blog headings, sections including titles and introductions. Capable of generating product descriptions for B2B and B2C businesses.   

• Website content: Perfect for product or service based companies requiring website headlines, subheads, meta titles and descriptions, etc. Utilizes effective copywriting formulas like AIDA and PAS.   
• Brand value: Great tool for entrepreneurs; helps with creating value propositions, startup names and descriptions, vision statements and press releases etc.

Social media: Brand-specific social media posts, Facebook ads, Youtube tags, tweets, LinkedIn and Quora posts for individuals and businesses. 

Platform 4: Rytr.ai

Adding to the list of AI-based content platforms, Rytr.ai is an intelligent writing tool that uses machine learning to create content. Available as an online editor and as an application for Android or iOS devices, Rytr.ai generates content directly on your host address. 

Subscription type: 

Rytr.ai offers two subscription types for both individuals and business enterprises. 

• Free version (maximum 10000 words/month).
• Paid version is structured as 

• Saver Plan: Priced at $9/month ($90/year if billed annually) for 100,000 words 
• Unlimited Plan: Priced at $29/month ($290/year if billed annually) for unlimited usage

Sample Content

Hypothetical product: Scribble.ai

Emailer Prompt: Hosting an upcoming workshop for content marketers for crafting AI writing tools

Tone: Convincing

Positive points 

• Follows a professional format in informing the audience about the workshop.
• Straight to the point; No fluff or unnecessary words.
• Minimal grammatical and punctuation errors
• Unique and plagiarism-free online content with no logical and conceptual issues
• Understands target customers; great attention to detail. 
• Content length less than 100 words 
• Engaging content; great CTA tone. 

Negative points

• No details about the workshop (points to be covered)
• Limited information about the brand, might not generate adequate interest

Usability

• Blog posts: Can generate catchy SEO-optimized headlines and sections for blog articles and essays. Capable of generating product descriptions, landing pages and meta descriptions for businesses.   
• Startup and business entrepreneurs: Perfect for producing engaging startup pitches for business ideas. Utilizes effective copywriting formulas like PAS.   
• Emails and Advertisements: Sales and marketing teams can use Rytr.ai to create cold outreach emails, pitch emails, appointment request emails and follow-up emails, etc. Product-based companies can produce seamless ads and copies for social media, including Google search ads. Ideal tool for HR executives to create job descriptions, interview questions, etc. 

Individual: Social media users can create interesting ideas for social media posts, including captions, descriptions and profile bios.

Choosing the most ideal AI-based content platform!

Accuracy: The ability of platforms to identify and provide accurate information that appeals to the correct audience. Determines how well they understand the progress of the parameters provided in accordance with the details. Copymatic.ai provides the most accurate information and output structure, treats inputs equally and explains the decision process precisely.  

Speed: Determines the speed at which platforms process and respond to inputs. All the platforms discussed produce instantaneous results (for sales emailers). 

Reaction to changes in prompt/Robustness: Determines the efficiency of a platform to transform content in terms of minor changes in prompts. This may include specifying keywords, target audience or the type of content required. Rytr.ai reacts to these minor changes more efficiently than others. 

Usability: Determines the range of users who can interact and use the application. It also determines the ease of usage. Copy.ai and Rytr.ai perform the best in terms of usability.  

Features: Most AI-based writing platforms concentrate solely on creating sales/marketing copies, blogs and social media posts. In addition to written content, Simplified.ai offers a good deal of image/infographic content for graphic designers and artists catering to an online audience or for product designing. 

Pricing: In terms of feature availability and cost of generating content per word, Simplified.ai is the cheapest option for individual and business usage.