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5 Effective Business Growth Strategies for AdTech & MarTech Companies in 2023

5 Effective Business Growth Strategies for AdTech & MarTech Companies in 2023


Key Takeaways


  • AdTech and MarTech companies need to implement several business growth strategies in 2023
  • To be successful in marketing and digital advertising, companies need to invest in AdTech and MarTech
  • Artificial intelligence will play a key role in both AdTech and MarTech in the years to come
  • AI will help businesses automate repetitive tasks, freeing up time for more strategic work


The advertising and marketing industries have been evolving rapidly in recent years.

With the rise of new technologies, the way businesses reach and engage with their target audiences has changed significantly.

AdTech and MarTech companies continually look for new ways to reach and engage their target audiences. In 2023, there will be several new business growth strategies that these companies can use to stay ahead of the competition.

Some of the most popular business growth strategies for AdTech and MarTech companies include using data to drive decision-making, investing in customer experience, and using AI and machine learning to automate processes.

To learn more about these business growth strategies, read on!


The Increasing Importance of AdTech & MarTech


AdTech has become increasingly important in the world of marketing and advertising of late.

The growing popularity of digital advertising has made AdTech an essential tool for reaching and engaging consumers.

AdTech allows marketers to target consumers more effectively, track the performance of their campaigns, and measure the ROI of their advertising spend.

In other words, AdTech is essential for anyone who wants to be successful in digital advertising. Several different AdTech platforms and solutions are available, each with its own strengths and weaknesses.

Choosing the right AdTech platform for your business can be challenging, but it’s worth taking the time to find the one that best suits your needs.

As AdTech continues to grow in popularity, it is becoming increasingly important for companies to understand and invest in it. Those who don’t may find themselves at a competitive disadvantage.

Marketing was essentially a manual process in the past. But with the advent of new technologies, marketing has become much more data-driven and scientific. As a result, MarTech has become an essential part of the marketing process.

Many MarTech tools are available, from customer relationship management (CRM) software to marketing automation platforms. And as marketing continues to evolve, the importance of MarTech will only continue to grow.

So if you’re a marketing professional, it’s essential to familiarise yourself with the world of MarTech. By doing so, you’ll be able to stay ahead of the curve in the marketing industry.


5 Effective Business Growth Strategies for 2023


As we move into the new year, it’s time to start thinking about your company’s growth strategy for 2023.

And if you’re in the AdTech or MarTech industry, you’ll need to be prepared for the ever-changing advertising, marketing, and technology landscape.

To help you get started, we’ve put together a list of AdTech and MarTech growth strategies. From new platforms to new strategies and trends, these are the things you’ll need to keep an eye on in the coming year.



1. Zero-Party Data Gathering


In 2023, gathering zero-party data will become the norm for businesses and organisations across the globe. Zero-party data is data that an individual willingly and knowingly provides. This data is often used to improve customer experiences and target advertising.

The rise of zero-party data gathering will be driven by the increasing need for businesses to personalise their products and services.

In a world where customers can choose from various options, businesses must find ways to stand out from the competition. By gathering and using zero-party data, businesses can better understand their customers and provide them with a personalized customer experience.

2. Make Sure You’re on The Right Platforms


Advertising is constantly evolving, and new platforms are constantly emerging.

To stay ahead of the game, you must ensure you’re advertising on the right platforms. Keep an eye on the latest trends and ensure you’re present on the platforms your target audience uses.


3. The Need to Become Video-First


Most companies today have started creating bite-sized videos, such as Instagram reels and TikToks. These help them increase engagement among millennials.

The average user spends about 88% more time on a website with video content and is 64% more likely to purchase a product after watching a video about it.

With these statistics in mind, it’s no wonder that so many companies are switching to becoming video-first.

By 2023, it is estimated that 80% of all internet traffic will be video traffic. If your company needs to produce video content, you must start doing so ASAP.

Related ResearchA Savvy Marketer’s Playbook to Video Marketing


4. Artificial Intelligence in AdTech


In 2023, artificial intelligence (AI) will continue to play a significant role in the AdTech industry.

With the help of AI, AdTech companies will be able to target ads more accurately, personalise the user experience, and track engagement. AI will also help improve ad campaigns’ efficiency, reducing the cost of advertising for businesses.

With AI becoming more sophisticated, the future of the AdTech industry looks bright as it will continue to grow and evolve. We expect to see more AI-powered AdTech products and services in the coming years.


5. Artificial Intelligence in MarTech


In 2023, AI will be deeply embedded in MarTech. It will touch on every aspect of marketing, from customer segmentation and targeting to content creation and distribution.

AI will help marketers automate repetitive tasks, freeing time for more strategic work. It will also provide real-time insights that will help marketers make better decisions.

And, as AI gets better at understanding human behaviour, it will become increasingly adept at creating personalised experiences that drive engagement and conversions.



Growth Awaits in 2023


The AdTech and MarTech industries are forecast to experience significant growth in 2023.

Companies that want to take advantage of this growth should consider adopting key strategies, such as developing innovative products, expanding their customer base, and investing in new technologies.

If you’re interested in learning more, fill out the form below and let’s connect to help you grow your business today!


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