B2B content marketing strategies: what works?


More than ever, your B2B marketing strategy must build awareness rather than trying to incite sales.

So, what best spreads awareness? Video and webinars. They’re the most successful trends in content marketing because they naturally build awareness while generating and nurturing your leads.

A ranked list of B2B marketing strategies in 2013 would look like this:

  • Video
  • Webinar
  • Website
  • White Papers

We’ve gone from video elements being bonus to common to necessary. With video, you control the message and image, and that’s what great B2B content marketing is all about.


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