Helping Dell Technologies Reinvent its Approach to Technical Documentation
Summary
Acquisitions. Mergers. Restructures. Dell Technologies has been through it all the last few years. As a result, the Dell technical marketing team’s content has sprawled across different sites or been forced into the wrong platforms. Modern capabilities – social sharing and SEO – were just a dream. Worst of all, the lack of actionable analytics made management question the team’s value.
Frustrated, loyal (paying) customers and a technical marketing team not able to quickly and easily publish content were the catalysts for re-thinking their entire content strategy.
Download to read how Dell Technologies was able to apply a more coherent approach to the process, improving cross-team collaboration, operational efficiency and targeted content reach.
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Company
Technology drives human progress. This tenet is the core of our business and vision. Our customers and team members are integral to our continuing success as we provide the essential infrastructure for organizations to transform their digital futures.
Industry
IT Services and IT Consulting
Headquarters
Round Rock, Texas
