Problem

Google was facing challenges supporting their rapidly growing base of Google AdWords customers. They faced the following issues:

• SMB customers were unfamiliar with the Google AdWords platform and were not able to effectively utilize it.
• With millions of SMB customers on the Google AdWords platform, they were unable to effectively onboard, train and support every SMB account.
• Customers were unable to effectively realize the maximum value of the platform, which was leading to reduced spend on AdWords along with high customer churn.

Solution

Building the next-generation revenue acceleration platform for technology leaders.

Results delivered