Deciphering the Digital Consumer
Mobile changes everything. The mega shift caused by the nexus of two forces – widespread use of smartphones and proliferation of mobile apps – gives rise to the app economy which has now arrived in full throttle. While mobile creates a huge opportunity for digital marketers, it also presents an unprecedented scope for brands to better understand opinions, attitudes, and behaviors of consumers.
Unomer was founded by Vinay Bapna and Mayank Sharma in 2015 to reinvent market research for a world where mobile is the most effective way to engage with consumers. Mayank’s expertise in mobile technology and Vinay’s experience in product marketing at high-growth Silicon Valley software companies, come together to create a new generation of technologies that enable brands and market researchers use the power of mobile to decipher the mind and heart of the digital consumer.
Operating at the cusp of cutting-edge digital marketing and growth through co-innovation, Regalix extends its incubation platform to Unomer and provides access to our established technology expertise, organizational infrastructure and business networks. We see Unomer’s vision align perfectly with our own research platform which is critical for our growth-charged customers in retail, ecommerce, media, hi-tech and consumer products.
Unomer introduced industry’s first mobile in-app market research platform in 2016 to enable brands and researchers gather deeper insights from targeted consumers through the mobile app network.
As Unomer works with top brands and leading market research agencies helping them gather in-the-moment insights from the right consumer at the right time, we leverage Unomer to offer differentiated research services focused on the digital consumer.
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