Social Media Marketing: The Method behind the Madness?

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Social Media Marketing: The Method behind the Madness?
Presenter: Roy Rajan , Product Manager, Regalix and a Web 2.0 Marketer On Demand: Access any time Duration: 40 minutes

ABSTRACT:

There is still ambiguity about social media and its adoption, efficacy and long term implications. In this session of our weekly webinar, we have tried and answered some of these questions of how to navigate the social media and market effectively. Our marketing practitioner will walk through the essentials of social media and use-cases

TOPICS INCLUDE:

Just what is Social Media?
A quick tour of the Social Media Landscape
Understand the Social Media Eco System and how you and your organization could interact with it.
Learn how to define Social Media Strategy, Game Plan, Tactics for your Organization

WHO SHOULD ATTEND:

Companies looking to leverage more out of SEM
Search marketers looking for new ways to increase lead generation or open up new target segments
Internet/ Web Marketing Managers
Marketing Directors, CMO's
VP, Marketing and Marketing Managers

ABOUT THE PRESENTER:

Roy Rajan , Product Manager, Regalix and a Web 2.0 Marketer

Roy is a seasoned Product Marketing Professional with over 8+ years of experience in online marketing and technology.
Roy is adept at putting together and executing successful Integrated customer driven multi channel, multi step Online Marketing Campaigns at Regalix. He has also been instrumental in putting together effective plans to Leverage Facebook as a Marketing Platform for our customers. Roy also has significant Technical background working on a leading Enterprise Marketing Automation Product.
Roy has done his General Management Program in IT from IIM Calcutta.

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