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| Facebook, Twitter, LinkedIn, YouTube and Flickr — Your pages are set up, but what’s next? | |
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Date : August 5th , 2010 Time : 4 pm to 6:30 pm Location :TBD, Pleasanton |
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| Social Media Workshop: Transforming your social media strategy into a real marketing channel | |
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Last year companies started turning towards social media for both business-to-business and consumer communication and marketing. Most businesses set up a Facebook page, created a Twitter account or uploaded videos on YouTube. But very few companies have used these social media components to create a true marketing channel. Innovative companies are now exploring ways to leverage social media for lead generation and to strengthen their brands. It’s time to start integrating social media as indivisible part of your overall marketing strategy. But how do you fit social media an integral part of your marketing jigsaw? What lies beyond a Facebook Fan page? How can a business benefit from an application like Twitter? These are some of the issues we plan to cover in our Social Media Workshop. Our marketing practitioners will walk you through - from strategy to the nuts and bolts of a successful social media program to measuring its impact. In this workshop you will learn through case studies and emerging best practices. This Workshop is ideal for companies that are looking to build strong relationships with customers, distributors, resellers and partners. It is organized into four interactive sessions, complete with lively discussions and Q&A. |
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Registration
This workshop is a repeat due to its tremendous popularity and demand. |
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Vikas Sharan , CEO & Chief Marketing Strategist at Regalix Inc.
Vikas actively advises Global Fortune 100 companies on marketing strategy. Vikas has created some of the largest online communities and led business model transformation initiatives.
Brendan Farnell , Interactive Analyst & Dir. Client Services at Regalix Inc.
Brendan works with Fortune 1,000 companies and implements winning Social Media and Community strategies. Brendan is a frequent presenter and has conducted several successful Bootcamps for large corporations in North America.
Jonathan Curtis , Vice President Business Development at Regalix Inc.
Jonathan is a Silicon Valley entrepreneur who has been a relentless advocate for better user interaction design for software products. Prior to Regalix, he was the Vice President of Sales at Newput, a consulting firm focused on creating great customer experiences for online applications.
Jonathan is a graduate of Augustana College and earned a Masters Degree in finance from San Francisco State University.
Shivraj Asthana , Executive VP at Regalix Inc.
Shivraj has a background of managing 2000+ person teams and operations for several startups. He has authored both technical books and bestsellers. Shivraj has closely observed digital marketing's birth and evolution over the years, and brings over 20 years of management and operations excellence to Regalix.
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