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The phenomenal adoption of social media is creating major transformational changes in how organizations interact and communicate across their value chain: employees, customers, prospects, partners and suppliers. As social media opens up new networking opportunities, businesses are facing an increasing demand for more open and direct interaction compelling them to incorporate a community building into their corporate marketing and product strategies.
External facing online communities can be successfully leveraged, to enhance relationship management at a decreasing cost. These communities have started playing important role in business development. Some are fast becoming a de facto knowledge centers, besides helping to boost the level of customer satisfaction. In this newsletter, we bring you some insights into how organizations are benefiting from building collaborative environments for their customers, experts and employees to network and interact. |
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| Regalix helps build and promote ComplianceOnline - World’s largest portal on GRC and Quality Management |
Client
MetricStream.
Challenge
To create a global community of professionals in Risk, Compliance, Audit and Quality Management, engage decision makers, and create top-of-mind recall for enterprise software buyers.
Solution
Develop and conceptualize a portal for information on risk, compliance, audit and quality; execute a multi-channel program to market the portal; build member base.
Result
1.5x revenue growth in last two years; Average sales of $350K every quarter in 2009; 80,000+ visitors to the site every month; 2M page views every month. |
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Email us
1-888-REGALIX
