Hello Fellow Marketeers! We have compiled an interesting set of topics on current trends in online marketing. We hope you enjoy them.
In the current economic downturn, marketing professionals have been rethinking marketing strategies that enable them to reach an ever expanding user segment at decreasing costs. We bring to you TWO key initiatives that are hot today - Social Media Marketing and harnessing the Long Tail of demand. Learn more on social media marketing through our webinars and hope that they will help cut through the noise around this channel! Our white-paper on Long-tail Marketing - is a case study that highlights the power and impact of this (no longer ignorable) demand segment.Drop us a note sometime and we would love to discuss in detail...
Flick of the Tail: Long Tail of Search Marketing
-Shivraj Asthana
NetFlix and Amazon are two clear examples of businesses that grew harvesting the long tail of demand.
Long Tail has caught fancy of online marketers given internet’s scale free nature. This behvior enables reaching a very large number of users at vanishingly small cost of delivery. Conversely even a smaller fraction of participation of the users could multiply into signficant reach for the marketer.
Regalix offers customized solutions in "Social Media Marketing"
Connected or ‘buzz’ marketing allows your company to create conversations in a targeted market segment, facilitating greater brand awareness and thus add measurable value to your marketing programs.
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Webcast
Match Your Social Media Message to Your Audience
Listen to Stefania Pomponi Butler, Partner at Clever Girls Collective and Cat Lincoln, Partner at Clever Girls Collective Live on 16th August (Monday) at 10:00 AM PST. Register Now >>
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