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| Mobile Marketing Strategies: Understanding the Wireless World and How it Should Shape Your Next Marketing Campaign | |
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Presenter: Brendan Farnell - Director Account Strategy |
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ABSTRACT:
One trillion text messages were sent worldwide in 2008. Consumers have downloaded more than 100,000,000 applications from the iTunes store. In emerging markets, like China and India, mobile phone adoption is growing at staggering rates. The mobile world is changing the way we communicate, interact and consume information.
Mobile is the next frontier for marketers looking to reach new and existing customers. But the mobile landscape is complex and still very hard to monetize. Overall ROI can be hard to achieve.
This webinar will give key insights into how you can tap into the growing wireless web, and explain how you can achieve ROI and grow your brand through mobile marketing strategies.
TOPICS INCLUDE:
- Describing the mobile landscape
- Reaching customers through SMS marketing
- Understanding branded mobile applications vs. monetization applications
WHO SHOULD ATTEND:
- Marketing executives looking to learn about mobile marketing
ABOUT THE PRESENTER:
Brendan Farnell - Director Account Strategy
Brendan Farnell directs account strategy at Regalix where he works with Fortune 500 and start-up companies. He has extensive experience in brand marketing and lead generation, and is an expert in the digital marketing industry.
His past experience includes managing creative and strategic teams at global agencies Ogilvy, and Hill & Knowlton, where he helped grow brands like Hewlett-Packard, Sprint and Covad. He also directed marketing at BlueKite a mobile Internet software provider and ran his own interactive marketing business.
Brendan has written and spoken on the importance of innovative digital marketing.
Webcast
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